A guide to marketing property after COVID-19
In the middle of May, the UK government allowed the property market in England to reopen after it had been temporarily suspended due to the lockdown conditions that had been imposed in March.
From the start of July, it was widely reported that average UK house prices had fallen for the first time in eight years. Of course, this is an overview of the situation, and some locations saw rises while others remained at much the same level they had been at the start of 2020.
What does this mean for professionals who will be marketing properties in a changing economy as fewer and fewer social restrictions apply going forwards?
The role of signage
For sale signs still have a big role to play in marketing flats, houses and commercial premises, even though lots of people now search online for marketed properties.
Given that staying outside in an aerated environment is likely to be something everyone has to get used to for the foreseeable future, external signage such as site hoardings will continue to be a key tool in any marketing professional’s armoury.
Where open days are to be promoted or, for example, new developments are ready for sale, eye-catching signage design will be crucial in attracting attention. This is especially the case where such signage will also play a part in directing visitors, so they can remain safely socially distanced.
So, exterior signage should obviously inform potential buyers of a property being marketed, but it will also need to convey safety, too, so that people feel confident enough to look into it further.
Compliant marketing suite design
Bespoke marketing suite design is going to be equally as important for marketing professionals in the post-COVID-19 world.
For now, marketing suites must be regarded as places of work, and, as such, their design needs to take into account the safety of marketing executives as well as customers. In short, this will mean that existing spaces need to be adapted to function in a COVID-secure way.
For example, this might mean zoning off areas for visitors that are distinct from places where employees can be.
The informal meeting pedestal might be a thing of the past until social distancing comes to an end, but that does not mean that face-to-face meetings will be over. With a well thought-through design, a marketing suite will still allow people to face one another at a greater distance, perhaps with a desk or counter in between.
In some places, perspex separators will be appropriate where a suitable gap cannot be maintained.
Marketing suites in the immediate future will need to be fully ventilated, too. In the summer and autumn, they should be easy to open up to create an informal space that spills outside.
However, good design will also involve the ability to keep the suite aerated, even when the weather turns later in the year. This sort of flexibility has to be thought about now, so that property marketing can continue uninterrupted by any future social restrictions that might come into play.
Turn to a team you can trust
If you are considering how the world of property marketing is going to need to adapt to the latest challenges in the post-epidemic environment, then why not discuss your thoughts with the experts?
Contact us on 01268 540 081 / sales@4site-implementation.com. Remember that we make all our signs and marketing suites ourselves, so we can tailor our work to meet your exact requirements, whatever they may be as the world opens up for business once more.
